AMC and Magnite Expand Partnership for Unified TV Ad Buying
AMC Global Media and Magnite have expanded their partnership to unify linear and streaming ad inventory for programmatic buying via ClearLine. This move aims to streamline cross-platform TV ad buying and reflects AMC's growing reliance on streaming as its largest domestic revenue source. The partnership addresses industry demand for more efficient ad purchasing solutions.
Topics: advertising linear TV media technology programmatic buying streaming