L Catterton and Patricof Co Form Strategic Partnership CHAMP to Leverage Athlete Involvement in Consumer Brands
L Catterton and Patricof Co have formed a new strategic partnership called CHAMP, which aims to leverage athlete ownership and activation to drive growth in consumer brands. The partnership involves over 250 elite athletes who act as co-owners of portfolio companies, creating a unique alignment of interests. This model is expected to enhance brand visibility and consumer engagement.
Topics: athlete ownership model consumer brands L Catterton Patricof Co strategic partnership