Reebok Aims to Open 200 Stores in China by 2029
Reebok, owned by Authentic Brands Group, plans to open 200 stores in mainland China by 2029 as part of its relaunch strategy. The brand currently generates less than $100 million in annual sales in China, with all sales conducted online. The expansion aims to capitalize on growing demand for activewear in the region.
Topics: activewear Authentic Brands Group brand relaunch China market retail expansion