AT&T Adds More Wireless Subscribers Than Expected Due to Bundling Strategy
AT&T added 294,000 net wireless subscribers in Q1 2026, exceeding analyst expectations of 272,000. The growth was driven by bundling wireless and fiber services, with 42% of AT&T households using both services. The company also adjusted pricing tiers to encourage mid-range plan adoption.
Topics: bundling strategy financial performance market competition subscriber growth wireless services