BMW reaffirms commitment to sedans despite industry trends

BMW has reaffirmed its commitment to producing sedans, unveiling an updated 7 Series model with advanced technology originally intended for electric vehicles. The company's North America chief emphasized an ambitious sales target for 2026, despite the growing popularity of SUVs and U.S. tariff pressures on German imports.

By Robert Ferris · CNBC · April 22, 2026, 20:39 UTC

BMW reaffirms commitment to sedans despite industry trends

Topics: automotive BMW electric vehicles luxury vehicles product innovation

Read the full article at CNBC

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