Retail Security Measures Found to Drive Customers Away, Impacting Sales
A study by DALBAR and Competitor IQ reveals that 38% of shoppers abandon purchases due to in-store security measures, such as locked merchandise cabinets. The findings highlight a growing tension between loss prevention and customer experience, with retailers facing potential revenue loss. The study suggests that customers prefer technology-based solutions over traditional barriers.
Topics: AI in retail consumer behavior customer experience loss prevention retail security