Threads Introduces Live Chats to Enhance Real-Time Engagement
Threads, owned by Meta, is launching Live Chats to improve real-time engagement during cultural events, starting with the NBA Playoffs. The feature allows up to 150 participants to interact with messages, media, and polls, with others able to view and react in spectator mode. The update aims to help Threads compete with X by offering a unique real-time interaction tool.
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Topics: Meta product development real-time communication social media Threads