AT&T Adds More Wireless Subscribers Than Expected Due to Bundling Strategy
AT&T added 294,000 net wireless subscribers in Q1, exceeding analyst expectations of 272,000. The growth was driven by bundling wireless and fiber services, with 42% of households using both services. The company also raised prices on its lowest and highest wireless tiers to increase average revenue per user.
Topics: business reorganization market competition revenue growth subscriber growth wireless services