Carlsberg Acquires Additional PepsiCo Distribution Rights in Northern Europe as Royal Unibrew Contract Expires
Carlsberg will take over PepsiCo's distribution and bottling rights in Northern Europe and the Baltics starting January 2029, following the expiration of Royal Unibrew's contract. The agreement expands Carlsberg's strategic partnership with PepsiCo and is expected to create significant growth opportunities. Royal Unibrew will lose its licensing agreements in several countries but will retain rights in Belgium, the Netherlands, and Luxembourg.
Tickers: $PEP
Topics: contract expiry corporate partnership distribution rights licensing agreement market expansion