Diner Loyalty to Restaurants Declines as Experience Becomes a Priority
A report by Tillster indicates that diner loyalty to restaurant brands is declining, with 45% of respondents stating their favorite restaurant changed in the past year. The shift is attributed to a growing emphasis on experience over price, with factors like food quality, convenience, and speed becoming more important. The report also highlights dissatisfaction with restaurant loyalty programs and a shift in spending towards convenience stores and grocery outlets.
Topics: consumer behavior dining trends loyalty programs restaurant industry