WhatsApp Testing Premium Subscription with Cosmetic Features
WhatsApp is testing a new optional subscription called WhatsApp Plus, offering cosmetic features like custom themes and ringtones, but no major functional upgrades. The company confirmed the test and mentioned a small trial with potential pricing in Europe and Pakistan. The move is part of Meta's broader strategy to grow revenue through paid features on WhatsApp.
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Topics: Meta paid features product testing subscription model WhatsApp