AI Traffic to US Retailers Surpasses Human Traffic in Q1 2026
AI-driven traffic to U.S. retail sites surged 393% year-over-year in Q1 2026, with AI shoppers outperforming humans in spending, engagement, and conversion rates. Adobe Analytics reported that AI traffic converted 42% better than non-AI sources in March 2026, with higher revenue per visit and increased time spent on retail sites.
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Topics: Adobe Analytics AI traffic consumer behavior e-commerce retail