Netflix Defends Pricing Strategy, Claims Subscribers Pay Least Per Hour Compared to Competitors

Netflix defended its recent U.S. price increases during its first-quarter earnings call, stating that subscribers still pay the least per hour of viewing compared to competitors. The company emphasized its consistent pricing philosophy and reported strong retention and engagement metrics despite the hikes.

By Ananya Gairola Sun, April 19, 2026 at 6:31 PM GMT+3 2 min read · Yahoo Finance ·

Netflix Defends Pricing Strategy, Claims Subscribers Pay Least Per Hour Compared to Competitors

Tickers: $NFLX

Topics: Netflix Pricing Streaming Subscriber Retention Value Proposition

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