eBay's Stock Rally Complicated by Stagnant User Growth
eBay's stock has surged 56% over the past year, driven by strong Q4 earnings and bullish Q1 guidance, focusing on its high-margin advertising business. However, the company's active buyer growth has stagnated at around 135 million, raising concerns about long-term monetization potential despite improved margins and revenue growth.
Topics: advertising monetization eBay stock performance marketplace growth user growth valuation analysis