Tooru PLC Acquires Mylky BV to Expand Buy-and-Build Strategy
Tooru PLC has acquired Mylky BV, a Dutch e-commerce business, for £12 million as part of its buy-and-build strategy. Mylky has achieved €9 million in revenue within two years and offers a subscription-based model with a customer base of over 70,000 users. The acquisition is expected to support Tooru's growth in the UK market through a co-branded strategy with Pulsin.
Topics: acquisition DTC e-commerce food tech growth strategy M&A subscription business