Beyond Meat Expands Distribution for Plant-Based Protein Drinks
Beyond Meat has entered into a retail distribution agreement with Big Geyser to expand the availability of its plant-based protein drinks, Beyond Immerse, across over 26,000 outlets in the New York metropolitan area. The deal marks a significant step in the company's strategy to grow its beverage line beyond direct-to-consumer sales. The drinks are marketed as high-protein, low-calorie, and free from sugar alcohols and dairy.
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Topics: Beyond Immerse Big Geyser distribution deal plant-based drinks retail expansion