New Responsible Influence Certification Program Launched to Promote Transparency in Creator Economy
The Center for Industry Self-Regulation's Institute for Responsible Influence has launched a certification program to enhance transparency in the creator economy. The initiative, backed by major brands and agencies, aims to ensure creators adhere to truth-in-advertising standards and build trust in influencer marketing. The program includes a 90-minute training curriculum and is expected to impact the growing creator economy, projected to reach $250 billion in 2026.
Topics: certification program creator economy industry regulation influencer marketing transparency