Viant Technology Acquires TVision to Transition Advertisers to Attention-Based TV Metrics
Viant Technology has agreed to acquire TVision for $40 million, combining cash and stock. The acquisition aims to shift advertisers from traditional CPMs to attention-based metrics, with integration expected to begin in Q2 2026. The deal is anticipated to have a modest negative impact on Viant's adjusted EBITDA in 2026.
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Topics: acquisition advertising technology attention-based metrics CPM TV advertising