Backcountry Launches Incubator for Outdoor Brands, Acquires Coalatree
Backcountry has launched an incubator called Backcountry Garage to support the growth of new outdoor brands, starting with the acquisition of Coalatree. The move aims to enhance customer experience through innovation and sustainability. Coalatree will continue to operate its direct-to-consumer site while expanding its presence on Backcountry.com.
Topics: acquisition brand incubator outdoor brands retail expansion sustainability