3PL Marketing Spend Efficiency Varied Widely in Q4 2025
A new benchmark from LeadCoverage reveals a significant divergence in marketing efficiency among third-party logistics (3PL) providers in Q4 2025. The Logistics Growth Efficiency Ratio (LGER) dropped to a median of $4.84 per dollar of GTM spend, with a wide range from $0.36 to $204.30. Top performers generated up to $200 in pipeline per dollar spent, highlighting a growing gap between high and low performers.
Topics: 3PL marketing efficiency Freight industry trends Logistics Growth Efficiency Ratio Supply Chain Growth Index