Pernod Ricard and Brown-Forman Merger Talks Continue
Pernod Ricard and Brown-Forman are continuing discussions about a potential merger, according to the CFO of Pernod Ricard. The talks, which began in early April, have not yet reached a conclusion, and no further updates are expected until an agreement is reached or discussions are terminated. Sazerac has also reportedly shown interest in a potential transaction with Brown-Forman.
Topics: Brown-Forman merger talks Pernod Ricard Sazerac spirits industry