Nike and Adidas Open Competing Stores in New York's SoHo

Nike and Adidas are opening competing flagship stores in New York's SoHo neighborhood, intensifying their rivalry. Nike's new store opens on April 16, located near Adidas' existing SoHo flagship. Adidas reported strong Q4 2025 sales growth, while Nike faced a stock decline following weak earnings guidance.

By Stephen Garner Tue, April 14, 2026 at 10:32 PM GMT+3 3 min read · Yahoo Finance ·

Nike and Adidas Open Competing Stores in New York's SoHo

Tickers: $NKE

Topics: Adidas brand rivalry Nike retail expansion storefront locations

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