Netflix's Rise in K-drama Popularity and Its Global Impact

Netflix has seen a surge in the popularity of Korean dramas, with shows like Bloodhounds and Squid Game dominating global viewing charts. Korean content now constitutes a significant portion of Netflix's global viewership, with over 51 billion hours of Korean content streamed from 2023 to 2025. This trend highlights the growing influence of K-dramas on the streaming platform.

By Janko Roettgers · The Verge · April 16, 2026, 15:30 UTC

Netflix's Rise in K-drama Popularity and Its Global Impact

Tickers: $NFLX

Topics: content consumption global entertainment trends K-dramas Netflix

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