WPP Appoints First Chief Transformation Officer to Lead Elevate28 Strategy
WPP has appointed Anne-Isabelle Choueiri as its first Chief Transformation Officer to oversee the implementation of its Elevate28 strategic plan. The three-year initiative aims to transform WPP into a single company through operational, technological, and cultural changes. Choueiri brings experience from The Estée Lauder Companies, where she led transformation and AI initiatives.
Topics: corporate transformation executive appointments leadership changes strategic overhaul