India's E-Commerce Growth Driven by Small Towns, Dominated by Amazon and Walmart's Flipkart
India's e-commerce market is experiencing rapid growth, with small towns and cities contributing over 60% of online shoppers. Amazon and Walmart's Flipkart are leading the market, despite only 30% of Indians shopping online, significantly lower than China and the U.S. The market is projected to grow at a 23% compound annual rate from 2020 to 2025.
Topics: Amazon e-commerce growth Flipkart India market online shopping trends