FTC Proposes Settlement to Prevent Ad Agencies from Enforcing Brand Safety Rules Based on Political Views
The FTC and eight states have proposed a settlement to stop major ad agencies from coordinating brand safety rules that exclude platforms like X based on political viewpoints. The FTC claims these rules violated antitrust laws by creating a boycott of certain platforms. The proposed order follows the dismissal of a similar lawsuit by X.
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Topics: ad agencies antitrust brand safety rules FTC X (Twitter)