PROMPERÚ Launches AI-Powered Virtual Assistant to Enhance Travel Planning to Peru
PROMPERÚ, Peru's tourism promotion agency, has launched an AI-powered virtual assistant to enhance travel planning on its official tourism portal, Peru.travel. This makes Peru the first South American country to integrate an official AI travel assistant into its national tourism platform. The tool, developed with technology from Mindtrip, aims to provide personalized recommendations and diversify tourism demand.
Topics: AI technology digital transformation Peru.travel tourism promotion travel planning