Google Introduces New Policy to Address Back Button Hijacking on Websites
Google has updated its spam policies to address 'back button hijacking,' a practice where websites prevent users from using the browser's back button to leave. Websites engaging in this behavior may face manual spam actions or automated demotions in Google Search results. The policy will be enforced starting June 15, 2026.
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Topics: back button hijacking Google search engine optimization spam policies website demotion