Ally Financial Meets 50/50 Sports Media Advertising Pledge Ahead of Schedule
Ally Financial Inc. has achieved its 50/50 media pledge, allocating equal advertising spend to men's and women's sports media a year ahead of schedule. This marks Ally as the first brand to publicly commit to and meet such a goal. The achievement was highlighted at the Deep Blue Business of Women’s Sports Summit in New York.
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Topics: advertising corporate social responsibility gender equality women's sports