Pumpkin Pet Insurance Launches New Brand Identity Focused on Pet Parenthood
Pumpkin Pet Insurance has rebranded to emphasize the importance of pet parenthood, aiming to increase pet insurance adoption in the U.S. The company highlights that 46% of pet parents consider their pets as important as their children. The rebrand is intended to align with the growing trend of treating pets like family members.
Topics: brand identity consumer perception pet insurance rebranding